Content Strategy and Creation

• Brainstorm and propose content themes for the month, ensuring alignment with Dieture’s brand voice and objectives. Serve as a subject-matter expert for the company’s products and services.

• Collaborate with the Content Specialist to write and review scripts for photo/video shoots, ensuring they resonate with Arabic-speaking audiences as well.

Media Relations and PR Management

• Cultivate and maintain relationships with journalists, influencers, and key media contacts.

• Craft compelling press releases, articles, and social media content.

• Draft and distribute bilingual press releases (English & Arabic) to announce company updates, product launches, and milestones.

• Ensure Dieture’s brand representation in the media remains consistent and positive.

Shoot Coordination and Execution

• Coordinate with internal teams, photographers, videographers, and models to ensure smooth execution of shoots.

• Oversee post-production to ensure all final assets meet brand standards before publication.

• Organize and maintain a digital asset library for easy access to marketing materials.

Event Planning & Participation

• Identify key industry events, trade shows, and networking opportunities for Dieture.

• Develop comprehensive event plans, including budgeting, logistics, and execution.

• Gather feedback post-event, assess impact, and document insights for future improvements.

Social Media Engagement Management

• Monitor and engage with followers promptly and professionally across all platforms.

• Collaborate with the content team to develop engagement-driven content strategies