The Automotive Sales Executive is responsible for driving vehicle sales through showroom engagement and digital channels. The role focuses on converting customer inquiries into sales by delivering a professional, responsive, and customer-focused experience aligned with the Chery brand.

Key Responsibilities

• Greet and assist showroom and walk-in customers in a professional and timely manner

• Manage and respond to digital leads from WhatsApp, social media platforms, and online inquiries

• Follow up consistently with prospects to convert inquiries into confirmed sales

• Identify customer needs through effective consultation

• Present and demonstrate Chery vehicles, including features and benefits

• Conduct test drives and explain vehicle performance and technology

• Provide accurate pricing, financing options, and promotions

• Maintain continuous communication with customers across digital and in-person channels

• Record and track all customer interactions in the CRM system

• Achieve monthly and quarterly sales targets

• Prepare and process sales documentation accurately

• Coordinate with finance, insurance, and registration teams

• Stay updated on products, competitors, and market trends

• Ensure showroom vehicles are properly displayed and ready for presentation

• Handle objections professionally and close sales effectively

• Build long-term customer relationships for repeat business and referrals

Success Criteria

• Achieves or exceeds assigned monthly vehicle sales targets

• Responds to all customer inquiries (digital and walk-in) within defined time standards

• Maintains a high conversion rate from leads to confirmed sales

• Demonstrates consistent follow-up and pipeline management discipline

• Maintains accurate and up-to-date CRM records

• Receives positive customer feedback and maintains high satisfaction levels Demonstrates strong product knowledge and professional sales behavior

• Contributes to team sales performance and showroom standards

• Key Performance Indicators (KPIs)

• Monthly vehicle sales volume

• Lead conversion rate

• Digital response time

• Customer satisfaction scores

• CRM usage and data accuracy